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luxury_home_for_saleI’ve spoken about social collaboration before. The idea of putting your information in the hands of agents and letting them work for you is innovative and it’s coming to real estate. (Social collaboration refers to processes that help people interact and share information to help achieve a common goal. In real estate, that goal is selling property.)

Many high-end buyers are coming from outside your market. As a result, it’s imperative that you have a way to reach those buyers so that they see your luxury real estate listing. The challenge is finding those people, especially the farther away they are.

What if you could connect with agents all over the world—who know those buyers, give them the information about your property, and let them go out and find those buyers for you? The idea of social collaboration allows you to develop those relationships to the point where you are able to keep tabs on activity and determine which are the best agents working for you.

Social media connects the world. Brokerages and agents need to think outside their normal sales and marketing channels, and look for ways to connect meaningfully with the people that are most motivated to make something happen—the other brokers and agents looking to make a referral fee of commission.

This effort, like any other, requires a plan and execution to be successful. Some things to consider as you explore how social collaboration can help your luxury real estate sales:

  • Make sure you have a database of other brokers and agents you can connect to;
  • Give them a professional and consistent way to showcase your properties;
  • Stay in constant contact with them so that you, and your property are top of mind; and,
  • Reach out to them as you see them exposing your property to their network of clients.

Founder of PCMS Consulting, Jose is a respected and innovative industry leader, and has been making a difference for almost 30 years.

For more information, visit