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This year, Connecticut REALTORSĀ® is continuing the focus of its consumer marketing onĀ illustrating theĀ importanceĀ of a REALTORĀ® in seamlessly executing a realĀ estate transaction. In April, the Association released the ā€œReal Real Estate Adviceā€ campaign supporting this initiative.

The campaign, the company believes, is relatable and to the point. When youā€™re buying or selling a home, it can seem like everyone around you fancies themselves a real estate expert. Your mom, your daughter, even your roommate from college. They all want to chime in with real estate advice. And while you may politely listen to them, thereā€™s only one person you should actually listen to: Your REALTORĀ®.

Connecticut REALTORSĀ® used this common, real-life situation as a unique way to engage and educate consumers about the knowledge and expertise of a trained real estate professional. They created a series of 3 social videos and posts to feature on their platforms, and also provide to the individual REALTORSĀ® to use in their own communications.

“Education campaigns like this are essential to advising the public about our mission. This is the first of several campaigns that we will be producing for our Association members this year,” says CarlĀ Lantz,Ā CT REALTORSĀ® Communications Committee Chair andĀ REALTORĀ® with RE/MAX Premier REALTORSĀ® in West Hartford. “Our campaigns will be supported in paid media channels such as digital and out of home formats, targeting buyers and sellers throughout Connecticut.ā€

Connecticut REALTORSĀ® hired award winning marketing firm Sleek Machine in 2015. The creative agency will be releasing additional campaigns throughout the year on behalf of the Association.

The videos from the ā€œReal Real Estate Adviceā€ campaign can be viewed here:

Mom Advice

Daughter Advice

Ex-Roommate Advice

For more information, visit