In the following article, Lewis Glenn, Vice President, Real Estate Brokerage of Sea Island Properties, a member of Leading Real Estate Companies of the World® in Sea Island, Ga., talks technology, tourism, and how to leverage luxury.
Region served: Sea Island, Ga.
Years in real estate: 35
Number of offices: 1
Number of agents: 7
Most creative ad or marketing campaign: When I was president of Harry Norman, REALTORS® during the 1996 Olympics, we wrapped the city buses to advertise our company and welcome the world to Atlanta.
Most important thing to keep in mind when using drone technology: Ensure that the person using the drone is qualified and competent, with the ability to accentuate the positive aspects of the property.
How is the Sea Island tourism marketing helping you convert visitors into buyers?
The Sea Island Resort is the only resort in the world that has received four Forbes Travel Guide Five-Star awards for eight consecutive years. We leverage the Sea Island luxury brand to expose our properties across the country and around the world. After experiencing the lifestyle and amenities Sea Island has to offer, families and groups return to rent a home or begin searching for the perfect second home.
After departing a much larger corporate real estate company, what valuable practices have you incorporated into your boutique office?
First, I shared the importance of belonging to a national/international real estate network—as well as the benefits. Then, I worked on enhancing our marketing materials, listing presentations, website and public relations. I also wanted to grow our current marketplace, so we expanded our services and began offering our expertise in adjoining communities.
You’re in the process of introducing a brand new community in your area. Tell us about the opportunity this will bring to Sea Island Properties.
For the first time in years, Sea Island Properties is unveiling a new community, The Reserve at Sea Island. Situated on a pristine oceanfront peninsula, there will only be eight homesites available. The Reserve at Sea Island is an incredible piece of paradise with magnificent views of the ocean, river and marshes. It’s also located in close proximity to the amenities that Sea Island has to offer.
What are some of the biggest advantages of being part of Leading Real Estate Companies of the World® when it comes to your company’s success?
Our real estate affiliation gives us the opportunity to market properties on a national and international platform. We benefit by receiving and sending outgoing referrals as an added service to our customers and clients, in addition to being able to take advantage of training and marketing tools provided by Leading Real Estate Companies of the World®. I can’t emphasize enough the importance of being associated with the best of the best real estate practitioners in the industry to brainstorm new and creative ideas that benefit us and our clientele.
For more information, visit www.leadingre.com.