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An incredible 94 percent of real estate agents say they use technology to communicate with clients, but only 41 percent use it to manage documents that help streamline the home-buying process. With mobile app usage experiencing 58 percent growth in 2015, it’s clear that consumers are eager to use mobile devices, even in the real estate process. So why aren’t REALTORS®?

The speed, flexibility and convenience that high-quality mobile technology solutions afford REALTORS® do more than simply streamline the home-buying process; it allows them to be more productive and more proactive, providing their clients with speedy, efficient and responsive service.

Today’s mobile tech tools are so accessible, and have become so sophisticated and secure, that it’s possible to conduct virtually any business and complete any task that needs to be done immediately—right there on a mobile device. Whether it’s generating and managing forms, editing and signing documents, or creating/completing transactions, the right mobile platforms have all the tools agents and brokers need to take care of business.

For REALTORS® and homebuyers alike, the ability to simply hand over an iPad to get a signature is a real game changer. Agents and brokers are using these tools to provide more flexibility in how they run their businesses. They can accomplish more, anywhere, anytime. If a client wants to make an offer or submit a counter-offer, list a home, or sign a purchase agreement, an agent can pull out his or her phone or tablet and take care of it immediately. In today’s competitive seller’s market, where inventory is in relatively short supply, the ability to move quickly and get your bid in is enormously valuable. Not only is it a huge plus for buyers, it’s a competitive advantage for the REALTOR® who can still deliver outstanding service while out showing homes and spending time with clients.

The best new mobile tools today include similar features and functionality to those found in our own zipForm® Mobile Web interface: easy-to-use features, menus and screen designs that are clear and straightforward, and a range of the same conveniences that are found in the full desktop version. For example, information entered utilizing the ‘Edit’ feature will automatically cascade throughout the forms in the transaction, and all changes—in addition to forms added to an existing transaction and any new transaction—will automatically sync with the user’s existing zipForm® Plus online account. That mobile-to-desktop syncing ensures that agents and brokers never lose a step in any part of the transaction. They can also utilize the same editing and transactional tools, secure document storage, digital signature functionality, and ability to email forms as PDFs.

These capabilities are even more important at a time when millennials have become the biggest group of homebuyers in America, accounting for 32 percent of the market, according to NAR. They aren’t just a large and influential demographic, they’re a different type of homebuyer. They’re extremely tech-savvy, and not only do they value speed, efficiency and service, they expect it. Millennials find it unacceptable to hear the phrase, “I can’t do that until I get back to the office.” This is just one more reason for agents and brokers who want to stay relevant in a competitive and evolving marketplace to go mobile.

Lisa Mihelcich is COO, zipLogix™.

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