Emojis are everywhereâ€”even in real estate.
A new real estate-themed emoji keyboard has hit app stores, launched by the California Association of REALTORSÂ® (C.A.R.) in response to the world-over shift toward informal, visual communication. The keyboard, downloaded through an app called CARmojis, gives users access to over 30 real estate-related emojis. The app also features â€śStickers,â€ť or images that can be placed atop other images, that include the C.A.R. logo.
â€śWith the vast number of REALTORSÂ® communicating with their clients via text messaging and email, it only made sense to add a little fun and excitement to some of these messages,â€ť says C.A.R. President Pat â€śZiggyâ€ť Zicarelli. â€śNothing like CARmojis has existed until now. CARmojis is just another example of how C.A.R. is on the cutting edge, providing tangible tools for its members to use.â€ť
In effect, emojis are relatable to the massesâ€”the Oxford English Dictionary even selected an emoji as last yearâ€™s â€śWord of the Year.â€ť Because itâ€™s become imperative for REALTORSÂ® to meet clients with complementaryÂ communication styles across email and text conversations, adopting emoji-speak is essential to building productive relationshipsâ€”especially with emoji-fluent millennials.
The app is not the industryâ€™s first foray into emoji exchanges. Recently, Better Homes and GardensÂ® Real Estate made waves by listing theÂ White House with emojis, and the organization has developed emoji buyer and seller guides. Realtor.comÂ® explored how emojis might be purposed in listing descriptions. These developments recognize emojis as a viable form of communication, and may suggest that the personalized service REALTORSÂ® strive forÂ can be offered digitallyâ€”rebutting the impersonal nature of technology.
To C.A.R., we say:
This post was originally published on RISMedia’s blog, Housecall.