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To connect with your clients, attract new ones and grow your business online, you need to be in the know about the changing landscape of social media. Explore these trends so you can create an effective social strategy and stay ahead of your competition.

Prepare to Pay
Social media giants like Facebook and Twitter have shifted their focus away from a simple “news feed,” instead going toward generating profit. That means you can expect to be charged for certain things that were previously free on their platforms. To keep your messages relevant and prominent on these social networks, you may need to start setting aside money for an ad budget.

A Picture Is Worth a Thousand Words
Adobe’s Social Intelligence Report reveals that posts with images have 600 times greater engagement than simple text-based updates to social platforms. What a simple way to attract prospects and engage customers! Whether it’s great photos of your listings, an interesting infographic or a video, images are the easiest way to get noticed.

Get Group Exposure
Joining an online community like LinkedIn is another way to build your connections. Within the site, you should assume the role of contributor, not salesperson. Comment, answer questions and offer suggestions about real estate to establish yourself as a knowledgeable source. This way, you will create stronger relationships based in mutual discussions. Then, you’ll have a better idea of what to offer people if they do need your services in the future.

Life’s Events Present Opportunities
Social platforms are today’s go-to for announcements. From babies and engagements to new homes and more, postings about these life-changing events are your opportunity to engage with prospects. Offer congratulations, and these contacts may remember you when they need help with a real estate transaction.

For more tips on how to use social media in your business, visit