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As any real estate professional can attest, there’s no shortcut on the road to success. Instead, propelling your way to the top is the direct result of hard work, perseverance and a commitment to doing everything you can to meet and exceed the needs of each and every client. And in today’s ultra-competitive market, putting clients first and taking the work out of the process are two key pieces of the puzzle that can’t be overlooked.

For Jack Fry, one of the top brokers in the nation, partnering with energy supply company NRG Home has not only added extra value to his business, but it’s also kept him ahead of the competition within his local market.

“There is no one thing that causes you to be a top broker in the country, but rather, many small things that are done extraordinarily well,” says Fry, who has been working with the NRG Concierge Program—a free service to both the broker and the buyer—since May 2015.

Having learned about NRG Home through his RE/MAX regional director, Fry points to his partnership with the company as a true differentiator.

“NRG Home provides an explanation of what utility deregulation is all about, and how to pick a plan,” says Fry, broker/owner of RE/MAX of Reading in Wyomissing, Pa. “Plus, the knowledge they share with the buyer about locking in the best plan is priceless. Most buyers are too confused to make a decision, and the concierges take the mystery out of plan selection.”

But the benefits don’t end there. In fact, NRG Home has been instrumental to Fry when it comes to saving clients time as they make their way through the home-buying process, allowing for a smoother transaction all around. “They bring a quality concierge service to our clients, which really helps make the transaction flow smoother. This is valuable to our staff, our agents and our clients, as it takes a laborious job away from them,” says Fry, who goes on to explain that the feedback they’ve received from clients has been nothing but positive.

“At the most hectic time of the transaction,” says Fry, “NRG Home takes the detail work away from the agent, and works with the customer directly or provides them the key information to transfer utility services on their own.”

Incorporating the concierge program into day-to-day office operations is yet another way Fry has tied the company into his firm’s culture and family. “Our concierges participate in company events, and agents see them as part of our staff, which is crucial to the success of the program.

“The NRG Concierge program is really well done,” concludes Fry. “When you add small things like this to your mix, it strengthens your image to the public while serving the buyer with a time-saving service. They make us better!”

The Concierge program is available in select areas in Pennsylvania via NRG Home (www.nrghomepower.com) and Texas via Reliant (www.reliant.com/refer).

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