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Bill_Telford“Plan your day and work your plan,” says Bill Telford, Principal Broker with HomeSmart Advantage in St. George, Utah. Read on for Telford’s top tips for reaching real estate success.

Region served: Utah
Years in real estate: 40+
Number of offices: 4
Number of agents: 180+

Average sales price: With our offices being spread throughout the state, our sales prices differ. For instance, the average sales price in our Northern Utah market is around $276,000, while it’s closer to $260,000 in Southern Utah. We’re basically in line with state averages, but we’re starting to list and sell more higher-end homes, which will raise our average sales price over the coming year.

Top tip for thriving in today’s market: Recruit, train and retain your agents. We’re always looking for talented, energetic and professional agents with high levels of integrity. Our agents and our employees are truly a real estate family. We care about our people.

Best time-saving trick: Plan your day and work your plan. Set goals and prioritize them to assist you in achieving your objectives and to follow your business plan. If you don’t have a business plan, create one. Keep your objectives and your business plan at the forefront of your daily and weekly tasks to accomplish your yearly objectives, which will save you time and money.

What are the current market conditions in your area, and how have your agents had to adapt to meet them?
Overall, the real estate market in Utah is very healthy and active. This type of market is creating a lack of inventory, so our agents are working harder and smarter to find the right home for their buyers. This type of market also creates listing opportunities for our agents, and many times they’re prospecting for listings to match the needs of their buyers. Our agents have also had to learn how to work with multiple offers and how to best handle these offers to meet the needs of their buyers and sellers.

How do your agents work to keep potential clients engaged and connected?
We teach our agents to listen to their clients to truly understand their needs, objectives, goals, desires and aspirations first and foremost. In addition, we train our agents to build a referral-based business by being the benchmark of customer service in every aspect of their business. They provide legendary service through their dedication to doing more than is asked or expected.

Your team has seen an abundance of growth. How do you stay ahead of competition?
We strive to not only be on the cutting-edge of technology and offered services, but to be the company that actually cuts the edge of our industry for others to emulate. Our goal and mission is to be the wind beneath the wings of those we work with, assisting them to soar to new and greater heights of success in their business and personal lives. Our commitment is simple: be the best and enrich the lives of others.

For more information, visit