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Better Homes and Gardens® Real Estate recently announced the addition of the newly formed brokerage, Better Homes and Gardens Real Estate Prosperity in Rochester, N.Y., to its franchise network. Led by broker/owner Danielle Riley, its affiliated sales professionals will continue to serve the greater Rochester area and surrounding areas.

“As the youngest franchise owner in our network, Danielle Riley is a perfect example of how the Better Homes and Gardens Real Estate brand appeals to millennials,” says Sherry Chris, president and CEO, Better Homes and Gardens Real Estate LLC. “Her already impressive track record includes being named one of REALTOR® Magazine’s “30 under 30.”  She and her team of affiliated real estate professionals provide a distinct infusion of energy that will continue to propel their business and growth forward.”

Born and raised in Rochester, Riley is firmly rooted in the local area, and sold her first two houses at age 19. She is an active member of her community including the Rochester Young Professionals Network, the Greater Rochester Association of Realtors Industry Advocacy, Fair Housing and Realtor Political Action Committees.

“More than anything, we value finding homes that meet the various lifestyles of our clients,” says Riley. “As we continue to provide personalized service on a daily basis, it is exciting to have found a national, recognizable and respected brand that will help us flourish. The finely polished marketing materials, unparalleled content on technology support Better Homes and Gardens Real Estate affords, will enhance our service offerings to buyers and sellers and will be a driving force in attracting top talent.”

Located in Rochester, a fast-growing market in Western New York and one of the original boom towns, Better Homes and Gardens Real Estate Prosperity will focus on a mix of first-time millennial homebuyers, local families and real estate investors.

For more information, visit www.bhgprosperity.com.

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