With so much going on, it can be a challenge to feel balanced in your work and your life. In the following interview, Manny Silva, broker/owner with Realty Executives Metro South in Taunton, Mass. talks work/life balance, positivity, and more.
Region served: Southeastern Massachusetts and Rhode Island
Years in real estate: 22
Number of offices: 1
Number of agents: 16
Key to success: Balance. You can’t work seven days a week. When you find that work/life balance, you’re much more productive.
You were named broker/owner of the year for Realty Executives New England in 2015. What does it take to achieve this recognition?
I put my people first. Most brokers provide for their agents, but I treat them like my kids. In addition to providing any and everything they need to help them become better agents, we also take away all of the paperwork that bogs them down, freeing them up to go out and do their job. Because I pamper my agents, I typically attract the better, more seasoned agents to my office.
How do you stay ahead of the competition?
This is our profession, and we treat it as such. We make full-time investments in our clients, and because of our complete professionalism and dedication, we have an excellent reputation, which brings us repeat business. In fact, 90 percent of our business is repeat business.
What do you think your agents would say is the best thing you do for them?
Administrative tasks. We have a great clerical staff, so we’re able to take all the clerical responsibilities away from our agents. Our agents are salespeople. They should be out selling, rather than doing admin work.
You’re credited with having mentored and trained many of the area’s best agents. What are some of your best practices in this area?
As far as mentoring, I try to keep people positive. There’s no negativity here, and there’s no room for criticizing other agents. If an agent’s deal goes south, I’m there to give them a pep talk. And if they need it, I provide training as well.
You use an integrated marketing strategy, including print advertising in The Real Estate Book. How does this benefit you?
We try to cover all the advertising mediums out there so that when we go out on a listing presentation, we can say we do it all for our sellers. Not only do we provide all of the possible real estate-based internet searches, we also provide print advertising. Sellers want to see a picture of their house in print, so The Real Estate Book is the perfect vehicle for us.
For more information, visit http://www.remetrosouth.com.