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Social media is a prime way to both connect with potential clients and stay in touch with current ones. However, managing a social strategy full-time can be difficult, especially with your busy life. Here are four of the best ways to ignite your social media presence to be sure you’re doing all you can to connect with potential buyers and sellers.

1. Post Content Directed to Your Followers
According to Entrepreneur, “people are more likely to share content that will help define themselves to others, while 68 percent of people share to show who they are and what they care about.” Do you regularly work with millennials or empty-nesters? Create content that you think they could connect with, such as popular problems these groups come across when buying or selling their homes. You can also use hashtags (for example #realestate) to optimize your social posts, making them searchable so others can find you. This will help you engage with people who have similar interests and encourage them to follow you. Another key is to formulate your content strategy to target those in your area, which can help you better connect with your customers and identify with their needs. Tag your location in social posts or use location specific hashtags to show you operate in a certain area.

2. Harness the Power of Facebook Ads
Facebook Advertising can be a valuable asset to your company to help drive traffic and connect with new clients, while still keeping within your budget. Facebook Ads offers a great value for helping potential clients discover you online or capturing the attention of millennial viewers. With a number of different possibilities, such as “Like Ads” or “Promoted Posts,” Facebook algorithms and your selected demographics help you connect with the right audience. Once you connect with this group, these ads push them to like your Facebook page, allowing you to connect with even more prospects or build the relationships you’ve already created. The next step is to drive prospects to visit your website, increasing your click-through rates and driving your website to the top of search engines. Facebook Ads can help with this when they’re designed to get followers and non-followers alike to click-through to your website to learn more about you.

3. Build a Positive Online Reputation
According to NAR, there are just over one million active real estate licensees in the United States, with new agents joining the market every day. In other words, more competition is heading your way. The likely thing that will separate you from these new agents is your reputation, and buyers and sellers evaluate your reputation online. This makes it more important than ever to monitor your online reputation for consistency and positive reviews. If a potential client is looking for an agent on Google, Bing, YellowPages, Yahoo, etc., you need to be there. And, now, just being present on every major website isn’t enough anymore. You need to be able to demonstrate the time, experience and resources that you can offer your clients.

If you don’t have many online reviews, ask past and current clients to share their experiences with you. Create a follow-up email or post-buyer/seller survey to send to clients, asking them to rate their experience. You can also solicit reviews through your Facebook page, which will be posted publicly for potential clients to see.

4. Connect with Professional Leads Through LinkedIn
LinkedIn is a unique network that is primed for harvesting leads, especially with the upcoming launch of ProFinder. Content that performs well on LinkedIn is different from what the audiences of Facebook and Twitter demand. LinkedIn is a network for professionals, by professionals. Because of this, create content specifically for LinkedIn that focuses on the professional aspects of your business. Potential clients that connect with you on LinkedIn are interested in the market analysis, your designations, mortgage news and how you can help them buy or sell. Content on LinkedIn is often more technical and informative, and only the most pertinent information should be shared.

Not sure you’re able to manage all of these moving, online pieces? Homes.com can help! With the release of Homes.com Social Fuel, we’ve created new opportunities to ignite your social strategy. With specialized Facebook Ad targeting, personalized social content for Facebook, Twitter, Google+ and LinkedIn, and an all-in-one reputation manager, we offer content that is unique to your network and designed to receive maximum engagement. Learn more about our new Social Fuel to boost your online presence and see how you can connect with more buyers and sellers today!

For more information, visit http://connect.homes.com.

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