In the following interview, Karen Ryan, Broker/Owner of Weichert, Realtors® – Coastal Properties in Hilton Head Island, S.C., discusses staying ahead of the competition, working for the future, and more.
Region served: Hilton Head Island, S.C.
Years in real estate: 17
Number of offices: 4
Number of agents: 109
Best time management tip: Throw away your to-do list and schedule everything on your calendar. If you make an appointment for a task, it’ll get done.
Your brokerage was named to the Weichert Premier Client Group based on outstanding performance in 2015. What goes into achieving such an honor?
A great deal of our success can be attributed to the systems we use, and our discipline in following them day-in and day-out. Weichert® gives us the systems we need for recruiting and agent training, and because of these tools, we’re able to provide the highest quality agent training in our area. Real estate is constantly changing, so we make sure our agents know as much as possible about these changes by holding weekly sales meetings, agent training sessions three times a week, and experienced agent training at least once a week. As the brokers-in-charge, my husband Joe and I are very involved in the business, which enables us to provide the best leadership possible.
How do you stay ahead of the competition?
By not focusing on what the competition is doing. Instead, we pay close attention to the goals we set at the beginning of each year. In addition, we take the time to listen to new marketing ideas and implement those that we like. Staying ahead is all about staying focused and doing the best we can.
What do you think your agents would say is the best thing you do for them?
It would have to be our attention to detail and all of the support we provide. We’re here for our agents, and we serve them—not the other way around. We also provide our agents with a great deal of excellent marketing materials from Weichert. This marketing resource alone is invaluable.
What are you working on for your firm’s future?
Growing our marketshare. We’re very focused on growing our footprint within our county and becoming No. 1 in the market. We know that discipline and consistency will win out every time.
For more information, visit www.weichert.com.