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Realogy Holdings Corp. recently announced the appointment of John Peyton to the newly created role of president and chief operating officer (COO) for its subsidiary, Realogy Franchise Group (RFG). Peyton, formerly the senior vice president of brands and shared services for Starwood Hotels & Resorts Worldwide Inc., will begin at RFG on Oct. 13. Alex Perriello, CEO of the Realogy Franchise Group, will now focus primarily on strategic growth while Peyton will be responsible for the operational management of Realogy’s franchise brands.

Peyton is a recognized global branding leader in a multi-brand environment. He is adept at leading large, complex global structures to maximize the benefits of scale while enabling innovation and flexibility. During his 17-year tenure with Starwood Hotels and Resorts Worldwide, he combined his expertise in global operations and brand building to drive innovation and ensure the market positioning of the company’s leading hotel brands, which include: St. Regis, The Luxury Collection, W Hotels, Westin, Le Meridien, Sheraton, Tribute Portfolio, Four Points by Sheraton, Aloft, Element and Design Hotels.

“John Peyton brings extensive strategic leadership experience with world-class brands from his time at Starwood as both an operator and a franchisor in a multi-brand organization,” says Perriello. “We are excited about the fresh perspective and valuable insights he will bring from the luxury hotel and leisure industry to our franchisees and their affiliated agents.”

“Realogy has a tremendous portfolio of brands that is unrivaled in the real estate industry,” says Peyton. “The Realogy Franchise Group is well-positioned for continued growth and innovation, and I look forward to helping accelerate its growth trajectory.”

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