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Eight years after the Great Recession, the real estate market around the country is once again thriving. And while many of the names look the same, the way in which brokers and agents do business today and the tools available to them has been transformed entirely over the past eight years. Today, the industry—brokers and agents, as well as consumers—is more mobile than ever before. Access to information and the ability to conduct transactions on-the-go has dramatically increased the pace of doing business and substantially raised the level of expectations by homebuyers and sellers. With the market thriving and an abundance of leads available to brokers and agents, the challenge has shifted from lead generation to lead conversion.

Both brokers and agents have increased spending on purchasing leads from a variety of sources in order to fuel their pipeline. However, living up to the “I need it now” expectation of the market can prove more challenging than meets the eye. For agents, lead timing is unpredictable and in the midst of a busy day, with all that goes on between listing appointments, showings, contracts and closings, it can be nearly impossible to meet the “Speed to Lead” required to meet the consumer expectation.

In an effort to address the challenge of immediate response, Life in Mobile, Inc. has released the Mobile Concierge Platform, the industry’s first plug-and-play solution that will handle all your leads. Born out from the desire to help our broker and agent partners solve the challenge of lead conversion, The Mobile Concierge Platform will call back all your leads, regardless of lead source, qualify the lead and warm transfer only qualified leads directly to you, the agent.

Over the past eight years, we have seen the transition in the market from the struggle to engage consumers and generate leads to where we are today, with consumers more engaged than ever, especially on mobile, texting in for property info, requesting property info via apps and calls from agents. But we pride ourselves on meeting the needs of our partners, and what we’re hearing from them now is that leads are less of an issue, the challenge now is keeping up with all the leads and the expectations of today’s consumer. The Mobile Concierge will not only help brokers and agents overcome this challenge, but do it a manner that fits with their business. Our flat-rate pricing either on a monthly or per-transaction basis, will allow them to fix their cost and no longer worry about per-call pricing. We’re putting our money where our mouth is.

Given where the market is today and where it’s going, there’s no denying that there is a need within the industry to sift through the bulk of leads and find the quality ones. A service like the Mobile Concierge Platform that does this on behalf of the broker and agent, as an extension of their brand and in a manner that meets consumer’s expectations, will prove to be extremely valuable and ultimately drive more transactions. Couple that with a success based pricing model and it’s a true win for both brokers and agents who are spending marketing dollars to purchase leads.

John Lim is the Founder and CEO of Life in Mobile, Inc. He created the Win Local® Platform, the leading source for Mobile Lead Generation to brokers and agents.

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