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The process of finding a new home is one of the most important financial decisions a person will make. Because of this, it’s no surprise that people begin searching online for their next home or home-related services months in advance. In a technology-dominated world, it’s more important than ever for professionals in the housing industry to stand out against the competition. If you’re looking for a more unique way to brand yourself or your business, acquiring a .Homes extension, a new top-level domain, can set you apart from your competition.

Why does your website extension matter?
Your website extension is the end of the web address after the dot. The .com extension is the most popular, which means it’s also the most limited. While there are a number of other options, such as .org, .info, .us and .edu, many of these are also limited, or aren’t relevant for a real estate business. A real estate-focused extension like .Homes offers professionals an obvious tie to the housing industry.

What makes a strong domain name?
Your domain will impact your site’s success, and, if it contains keywords of the group you’re targeting, it could help your site rank higher in search results. By using keywords that are related to real estate and your business, it’s likely you’ll be able to reach more consumers who are interested in your expertise. Registering a .Homes domain name offers greater flexibility and a better chance of securing something more closely related to your real estate category. If you’re an agent named Sally Smith and own Smith Realty, registering SallySmith.Homes or SmithRealty.Homes is now an option.

How can a .Homes extension benefit your real estate business?
A .Homes extension offers you the chance to secure a memorable domain that aligns with your marketing efforts, while at the same time helping consumers easily identify you as a real estate professional. A .Homes domain offers you the ability to register your personal name, business name or a combination of your niche market or local area to help you stand apart from the competition while matching your branding efforts. For example, domains like SashaNelsonRealty.Homes or AllStarsRealtyNC.Homes clearly establish a strong connection to the real estate industry. Additionally, a memorable domain name can help you connect with past clients more easily, since they’re more likely to remember your site.

Also, since a .Homes domain is only available to those in the housing industry who meet certain criteria, owning this domain instantly conveys trust and builds credibility with consumers who are looking for their next home or home-related service. While other extensions are also available, the .Homes extension is more inclusive and recognizable.

If you’re interested in learning more about acquiring a .Homes domain, visit www.Register.Homes. And act fast—the best names are going quickly on a first-come, first-served basis.

For more information, visit