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Imprev has integrated with ListHub in a re-architecture of its Listing Automation services, providing brokers access to advanced marketing automation that will help drive their growth, enhance their brand image and increase their recruiting success, Imprev announced from the REALTORS® Conference & Expo this week in Orlando, Fla. ListHub serves more than 60,000 brokerages.

yaman_bill“Until now, marketing automation services for marketing property listings have been largely limited to only the biggest brands in real estate,” says Bill Yaman, president and chief revenue officer, Imprev. “By integrating with listing syndicators, more brokerages than ever can get immediate access to Listing Automation services to drive their expansion, deliver brand image consistency, and attract successful agents.”

Through the integration, Imprev Listing Automation automatically creates a complete, customized set of print, digital and social media marketing materials for each active listing and emails it to the listing agent. The system automatically updates marketing materials whenever there is a change, so that they are never out of sync with the listing.

One brokerage already taking full advantage of the integration is Bellator Real Estate in Daphne, Ala.

patterson_casey“In the past, advanced automation providers required a custom feed for automation—something that many brokerages just can’t provide,” says Casey Patterson, marketing director for Bellator Real Estate. “That changed with Imprev’s recent integration into ListHub, the nation’s leading listing syndicator.

“We really needed an upgrade from our old system,” Patterson says. “Imprev has given us better service, better tools, and a fresher look. Agents have commented on how much easier the tool is to use and it requires a lot less training. When it comes to recruiting, brokers need a service like this to differentiate themselves from the competition.

“The onboarding process was great,” Patterson adds. “It’s always a little tough to get agents excited about new technology and be ready to jump into it, so we did a lot to promote it beforehand, including a training session with all of our admins to make sure they were ready to guide agents that needed extra help. When it went live, it went really well and we were surprised at the number of agents using it right away.”

Imprev’s 2015 Thought Leader study showed that nearly one in three (29 percent) real estate brokerage and franchise leaders planned to implement marketing automation in 2016, and nearly three-quarters (74 percent) of top real estate executives ranked marketing automation as “valuable” to “extremely valuable” for recruiting new agents. The No.1 reason they had not implemented marketing automation, however, was “budgetary constraints”—a limitation that Imprev’s new integration now effectively addresses.

“Until now, Listing Automation has been largely untouchable for the very firms that understand that a strong, consistent brand is vital to their growth and success,” Yaman says. “Now with Imprev’s new Listing Automation services, the nation’s next generation of brokerages will be able to reinforce their brand across every customer impression.

“Listing Automation also fundamentally changes the recruiting conversation because agents are struggling with ‘technology fatigue’,” Yaman adds. “Forward-thinking market leaders recognize that top agents want additional services that are automated—not more tech tools agents rarely use. Listing Automation delivers on that vision.”

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