Real Time Realty is joining Berkshire Hathaway HomeServices, Berkshire Hathaway HomeServices recently announced. The Salinas, Calif.-based Real Time Realty, led by Sigifredo “Sig” Ponce and Adoracion “Doris” Lopez, serves Monterey, Santa Clara, Santa Cruz and San Benito counties.
“Our brokerage is growing and the time became right to join a brokerage network that would provide us with an international marketing presence and innovative resources, services and tools,” says Ponce, Real Time Realty owner. “Berkshire Hathaway HomeServices gives us a powerful brand—the network’s namesake is the world-renowned Berkshire Hathaway Inc.—plus an impressive list of resources to help us be our very best.”
“We believe Berkshire Hathaway HomeServices will help us gain market share, particularly among higher-end homes,” says Lopez, Real Time Realty owner. “The brand is fresh, intelligent and trusted—people are looking for Berkshire Hathaway HomeServices yard signs as symbols of quality service.”
“We welcome Sig, Doris and their Real Time Realty team to our brand,” says Gino Blefari, CEO of Berkshire Hathaway HomeServices. “The brokerage is respected throughout the region for its expertise and customer care, and it will be a terrific ambassador of Berkshire Hathaway HomeServices.”
Real Time Realty agents now have access to Berkshire Hathaway HomeServices’ Global Network Platform, a tool suite focusing on lead generation, marketing support, social media, video production and distribution, and more. Beyond technology, the brand provides national and international marketing support, professional education, and the exclusive Luxury Collection for high-end listings.
“As brokerage owners, our mission is to provide our agents with the very best to help them serve clients and succeed,” says Ponce. “We’re proud to bring the Berkshire Hathaway HomeServices brand to our agents and to the marketplace.”