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Today’s Ask the Expert column features John Bunker, marketing director for

Q: Now that the holiday season has arrived, how can I reinforce my connection with clients?

A: With the arrival of the holiday season, it’s time to reinforce your connection to your clients and your farming area. By taking advantage of business cards, holiday greeting cards, door hangers, recipe calendars, etc., you can stay in touch easily and meaningfully.

If you’re looking to convey your message to customers and prospects this holiday season, calendars are a great option. Not only do they make great thank-you and holiday gifts, they can be distributed door-to-door, dropped off at places of business, given away at tradeshows/local festivals, or mailed through direct-mail campaigns. Whether you’re donating them to schools, hospitals or events sponsored by non-profit organizations, promotional calendars will put your business front and center in people’s minds as they connect your generosity and goodwill.

Door hangers are another option to promote both yourself and your business this holiday season. Be sure to include a holiday greeting card when distributing these in your farming area. Not only will the gesture be well received, but it will also set the stage for a follow-up phone call during which you can introduce yourself and make a connection.

Holiday cards can also be used to stay in touch with those on your mailing list. Taking the time to send a card will show that you sincerely care for your customers and their interests. When sending holiday greetings, ensure you spell their names correctly, and express your reason for sending the card.

The holiday season is also prime networking time as friends and family gather to celebrate the season, so make sure you have business cards on hand well ahead of time. If you really want to make a splash, incorporate your photo into your business card design. Business cards are always accessible (they can be viewed any time, any place), reminding a potential client of your meeting. They may even prompt a call at some point down the road.

While the holidays are a busy time of gathering with friends and family, traveling, etc., don’t let the season pass you by. Grab the attention of new clients, promote your business in a new area and keep current clients engaged by reaching out and providing an easy way to remember you.

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