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When Realtors Property Resource® (RPR®) was first introduced to Better Homes and Gardens Gary Greene in Spring, Texas, agent Michele Miller thought it was a great program that would make her look professional. After all, with competition heating up in most markets around the country, who wouldn’t want a definitive source that incorporates MLS data and helps its users master CMAs?

“It’s the most professional part of my listing presentation because I can customize it and it has my contact info on it,” says Miller. She even includes the sellers’ pictures and names on the report, reiterating that the home valuation, CMA, or any other of the program’s custom-made reports are tailored specifically for them. It’s a massively impressive system with various functionalities that leave no question to the clients that this agent has done his or her homework.

RPR is a single-source database that removes agents’ reliance on consumer-centric search methods, providing one streamlined system that real estate professionals can utilize to help fulfill any client’s needs. Closed to the public, RPR provides agents with next-level information they can use to wow clients and prospects in the field or at listing presentations. It compiles information on public records and tax assessments; liens, stand-alone mortgages and refinancing loans; school district data, reviews and test scores; and much more. It also includes cutting-edge geo-spatial imagery, heat maps, and historical property photos to further aid agents in getting the specific, detailed information that each of their clients demands.

For Miller, RPR helped her win a second chance at what eventually became her highest-priced listing to date. She was attempting to break into a new, higher-priced neighborhood. Since it was a custom-built home, she felt unprepared.

“I did the presentation and knew I had blown it,” she says. “I was so off on the comps because it’s such a small neighborhood. I left there feeling deflated, but watched the house…they never listed the home.”

Two months later, Miller used RPR and got to work. Using the platform’s Refined Value tool, she looked back at her notes and found a value for all of the home’s custom items she could remember.

“It gave me the opportunity to revalue the home, which you can’t really do until you’ve been in the house. I readjusted the value, printed the report, and sent a personal note back to the homeowners, telling them that I saw they didn’t list the home and that I had been reevaluating their neighborhood and now have a new analysis for the home. And I got a phone call back. That feature of RPR is what helped me get back in the door and secure that listing.”

RPR also helps Miller deliver a range in value to her seller clients that makes sense to them. Using RPR, Miller can refine her searches to fit each particular home, narrowing down to homes with pools, square footage, the age of a home, and more, helping her find some of the best comps that reflect the property she’s trying to help clients price and sell.

“I let my sellers pick their listing price. With help from RPR’s data, I can let them come to the price where we need to position their home in the current market.”

Though Miller mostly uses RPR in conjunction with seller clients, she does note the value of its school data for buyers investigating new towns and cities. She’s also very pleased with how RPR incorporates data from her MLS. “The data matches up. I’m very happy with the feed that RPR gets from my local MLS system,” she says.

When the service first came to Gary Greene, an office of over 150 agents, Miller was one of two agents seated in the initial training. Now, the rest of her colleagues are trying to catch up and learn from her experiences.

“I’ve already spoken to the office about how I use it. I’m known as the RPR agent, so people come to me and ask, ‘Can you show me this?’ or ‘Can you teach me that?’ I’m not an instructor, by any means, but I’m getting more people turned on to it in my office just because I’ve been having success with it.”

RPR continues to help Miller provide accurate home valuations, securing her more and more listings in her market. Armed with its accurate data and customizable reports, Miller will never feel unprepared or deflated again.

For more information, please visit www.narrpr.com.

Nick Caruso is RISMedia’s senior editor. Email him your real estate news ideas at nick@rismedia.com.

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