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Today’s Ask the Expert column features John Bunker, marketing director of

Q: As the new year approaches, what are the best ways to stay in front of clients—past and present—as well as individual farming areas?

A: As we focus on closing out the last month of 2016, brokers and agents must also be preparing for the upcoming year. During the month of December, it’s time to think about getting your name in front of all your past clients, as well as your farming areas.

One of the most popular ways to achieve this goal is through the use of calendars. Magnetic calendars are a great way to get your name out there, positioning you and your business front and center as we approach the new year. Whether you mail them out or leave a pile at your local grocery store for people to pick up as they wrap up their weekly shopping trip, you can be sure they’ll think of you every time they open the refrigerator to get a snack.

But it doesn’t end there. Maintaining a presence online is just as important. In fact, a recent study from the National Association of REALTORS® shows that 92 percent of buyers use the internet to house hunt, underscoring the need to be visible in various places on the web. If you’re not as visible as you should be, now’s the time to increase your presence. Begin by creating your own website. From there, add free home valuations to your site and consider posting your listings on various social media platforms.

As mobile traffic continues to grow, it’s more important than ever that your business be mobile-ready. That means you’ll want to create your website with a responsive design so that your site and emails render correctly on all devices and screen sizes. By offering a mobile-friendly experience, you’ll ensure every visitor has a good experience, creating a positive perception of your business.

And last, but not least, it’s time to plan your direct mail campaign. Whether you’re sending postcards complete with magnetic tape, door hangers to market your business, or even door bags that’ll hold information for potential customers, the options are endless. Taking this to the next level, you may even want to think about coordinating your mailings with specific seasons, events or sports.

Get a jump on the new year by thinking outside the box in order to position yourself in front of those you know—and those you have yet to meet.

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