Zillow has launched a new national advertising campaign, “Finding Home,” which illustrates the diversity of homebuyers and their unique challenges, the company recently announced. The campaign begins with three national television spots, airing in 15-, 30- and 60-second formats on broadcast and cable networks, that are inspired by real stories.
“We talk with hundreds of thousands of people each year to understand their needs, frustrations and desires when it comes to finding a home so that we can build products to help them,” says Jeremy Wacksman, CMO at Zillow. “We hear so many incredible personal stories about the different paths people take to homeownership. We were inspired to bring the modern home shopping story to life with this campaign.”
The first three TV spots feature a millennial buying his first home, a multigenerational family searching for a new home, and a young family making a fresh start. The spots will be followed by others this spring and summer, as well as national radio, print and digital advertising.
Zillow partnered with advertising agency Deutsch on the spots, which were directed by Natalie Rae.
The spots can be viewed at Zillow.com/TV or on Zillow’s YouTube channel.
For more information, please visit www.zillow.com.
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