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The National Association of REALTORS® (NAR) has debuted a new advertising campaign, “Unflinching Optimism,” featuring broadcast spots and online videos showcasing the benefits of a REALTOR®, the organization recently announced. The spots and videos, titled “Homeownership: We Were Made for This,” underscore the work REALTORS® do to help consumers achieve their homeownership dreams.

“Anyone who’s ever been through the home-buying or -selling process knows it’s not as easy as clicking a button,” says Stephanie Singer, senior vice president of Communications for NAR. “Turning online dreams into the reality of homeownership takes grit, determination, and a professional who’s got your back. NAR’s members were made for this; REALTORS® bring you home.”

The campaign, developed by Arnold Worldwide, is part of NAR’s “Get REALTOR®” initiative. Additional digital creative, social media and content partnerships will be rolled out through the rest of the year.

For more information, please visit www.nar.realtor.

For the latest real estate news and trends, bookmark RISMedia.com.

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