The National Association of REALTORS® (NAR) has debuted a new advertising campaign, “Unflinching Optimism,” featuring broadcast spots and online videos showcasing the benefits of a REALTOR®, the organization recently announced. The spots and videos, titled “Homeownership: We Were Made for This,” underscore the work REALTORS® do to help consumers achieve their homeownership dreams.
“Anyone who’s ever been through the home-buying or -selling process knows it’s not as easy as clicking a button,” says Stephanie Singer, senior vice president of Communications for NAR. “Turning online dreams into the reality of homeownership takes grit, determination, and a professional who’s got your back. NAR’s members were made for this; REALTORS® bring you home.”
The campaign, developed by Arnold Worldwide, is part of NAR’s “Get REALTOR®” initiative. Additional digital creative, social media and content partnerships will be rolled out through the rest of the year.
For more information, please visit www.nar.realtor.
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