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In today’s market, it’s all about staying competitive. To that end, PNC Bank is focused on improving the home-buying experience by helping customers take control of their home mortgage borrowing experience. Whether it’s buying a home, saving for retirement, investing for the future or finding the right credit card, PNC helps customers gain the confidence they need to make important financial decisions.

“Culturally, there’s something about this company that separates us from the competition,” says Charlie Crowe, market manager, Washington, D.C., PNC Bank, National Association. “We really do pride ourselves on doing business the right way by ensuring a positive experience and putting customers first.”

Offering a suite of mortgage products, all the way from affordable to portfolio jumbo loans, PNC has its own 3-percent down affordability product, in addition to down-payment assistance, for those buying in a low- or moderate-income area. PNC also offers the whole suite of FHA, VA, Rural Housing Service loans and conventional products—both Fannie Mae and Freddie Mac—which are attractive to a lot of borrowers, as well as a suite of luxury portfolio products.

“The fact that we retain servicing on each and every one of our loans is another key advantage we have over the competition,” says Staci Titsworth, vice president/regional manager, Northern Ohio/Pittsburgh Region, PNC Bank. “This means a lot to clients as it shows we’re committed to building relationships with our customers.”

Building relationships with customers and offering a high level of service are two of the founding principles that guide every decision made at PNC.

“The level of service and transparency we provide is instrumental in helping real estate professionals stay ahead of the curve when working with today’s buyers and sellers,” says Jordy Castillo, market manager, PNC Bank, New York, N.Y.

“We pride ourselves on doing the best we can upfront, which includes communicating with both the client and other parties involved in the transaction so that they always know what’s going on,” adds Castillo, an even more important piece of the puzzle today thanks to the new TRID requirements that are now in play.

“It’s now on us to disclose to customers in a slightly different way, which has not only added time to the process, but it’s made us more cognizant of taking the time to prepare the borrower for the process in order to hit closing dates on time,” says Crowe.

But it doesn’t end there. In fact, PNC is upping the ante even further as they launched PNC Home Insight® Planner, an online home-buying experience geared toward millennials that helps homebuyers understand true home affordability.

Planner provides customers with the ability to prepare a budget, calculate payments and ultimately shop for homes within their budget, while at the same time providing real-time mortgage rates and product information. The experience ensures homebuyers understand the true cost of homeownership, beyond just the monthly principal and interest payment. Planner even prompts buyers to consider retirement and savings when thinking about affordability.

“The more education a buyer has about home affordability, the easier it will be for the agent and lender to guide them through the experience,” says Crowe.

For Castillo, it’s the level of transparency intrinsic in everything the company does that will provide the biggest benefit in integrating Home Insight into his business model. “It gives us a better handle on the process and keeps buyers better informed, while providing the clarity and transparency we love.”

Continued growth—and a focus on doing more of the same—is a common theme as we head toward the future. “Looking forward, we’re going to continue expanding our presence in the markets we serve while delivering for our customers every step of the way,” concludes Crowe.

For more information, please visit


PNC and PNC Home Insight are registered service marks of The PNC Financial Services Group, Inc. (“PNC”). PNC has a pending patent application directed at various features and functions of Home Insight® Planner. All loans are provided by PNC Bank, National Association, a subsidiary of PNC, and are subject to credit approval and property appraisal. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice.

©2017 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.

Paige Tepping is RISMedia’s managing editor. Email her your real estate news ideas at

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