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Summer may be vacation season for many, but for real estate brokers, there’s rarely a day off. To keep your business running smoothly, take advantage of these tech products and services offered through the REALTOR Benefits® Program.

Online Marketing Made Simple
For starters, imagine grabbing your morning cup of coffee while logging into the admin panel of your broker website, designed by Placester®, where it’s easy to view and assign recent leads or evaluate lead activity. With a few simple clicks, you can also create a custom, pre-filtered IDX search page, add a new team member—including a bio page to promote their qualifications—or publish a blog post on recent market developments.

Placester offers a comprehensive suite of solutions for marketing your brokerage online and setting your agents up for success. Their websites are easy to launch and maintain, providing modern, mobile-ready designs, IDX listings integration capability, lead capture, blogging, and more. If questions come up, live tech support experts are just a phone call away. They can also help you save time and streamline paperwork by submitting your entire agent roster for bulk MLS approval. Best of all, as a member of the National Association of REALTORS® (NAR), you receive 20 percent off a broker website subscription.

Plus, newly announced, Placester now offers professional real estate websites for free to all NAR members. These exclusive “NAR Edition” websites offer everything real estate professionals need to build an online presence. Upgrade bundles for more advanced website solutions, including integrated lead management, drip marketing tools and more, are available at preferred pricing; and savings are available for single-property website options, too. All of these special savings are made available through the REALTOR Benefits® Program.

Key Solutions
Next, log into SentriLock to view your lockbox access report or to add a new team member. SentriLock is the official REALTOR® lockbox solution, offering a variety of products to NAR members, including a Bluetooth®-enabled version, as well as services for managing lockboxes. The full-featured SentriSmartTM mobile app lets agents open lockboxes with their phone, receive instant showing notifications, generate one-day access codes, and more.

At your morning sales meeting, encourage your team to take advantage of a new safety feature on the SentriSmart app, which prompts agents to confirm they are safe after opening a lockbox, automatically sending an emergency alert to all designated contacts if the agent doesn’t respond.

Commercial Corner
As you enjoy that last sip of coffee, if your business strategy includes commercial properties, take advantage of Xceligent’s services for researching information on commercial properties, or to market a property on its listing site, NAR members receive preferred pricing on Xceligent’s research services, and can add commercial property listings at no charge.

At its best, technology can streamline and enhance many aspects of your business, giving you an important competitive edge, especially during the height of the buying and selling season. Plus, as a member of NAR, you also enjoy special savings on these and other services, specially designed to help you and your team be more successful.

When You’ve Earned It
You’ve been the driving force behind your team’s success. Now it’s time to enjoy the rewards. If the busy selling season means you’re ready for a new vehicle (for yourself or a family member), be sure to check out special offers from NAR’s official automobile manufacturer, FCA US LLC (Fiat Chrysler Automobiles), before you begin shopping.

FCA US LLC offers REALTORS® and family members a $500 cash allowance on the purchase or lease of select new automobiles, which can be combined with other incentives for even greater savings—savings that equal the value of NAR membership dues for more than six years. Additionally, REALTORS® are eligible to receive two years of no-charge oil changes with purchase or lease. (Just be sure to visit first, since specific documents and codes are required.)

Combine these great FCA US LLC incentives with a new vehicle loan from REALTORS® Federal Credit Union, a Division of Northwest Federal Credit Union, featuring low rates, pre-approvals and flexible terms (including deferred initial payment). Learn more at

About the REALTOR Benefits® Program
Designed with you in mind, the REALTOR Benefits® Program is your official (NAR) member benefits resource, bringing you savings and special offers just for REALTORS®. Program partners are carefully selected, so you can be assured they understand the unique needs of real estate professionals and are committed to your success. Make the first place you stop when you shop for your professional and personal needs.

To learn more about Placester, SentriLock and Xceligent, and offers available through the REALTOR Benefits® Program, visit

Bob Goldberg is NAR Senior Vice President, Sales & Marketing, Business Development & Strategic Investments, Professional Development, Conventions.

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