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Today’s Ask the Expert column features John Bunker, marketing director of

Q: How can I create a well-rounded communication strategy to keep myself top-of-mind?

A: Now that summer is here, you can either sit at your desk and wait for prospective buyers to call you out of the blue, or you can create ways to remind potential clients that you’re always ready to lend a helping hand.

While you already have a website full of pertinent information, your next job is to keep your name, phone number and website in front of potential buyers and sellers.

One of the easiest ways to do this is to list your business on local directories on Yahoo! and Google. Next, take advantage of social media. This includes publishing photos and videos on Instagram with listings, home interior/exterior shots and local hot spots, in addition to pinning and repinning items on Pinterest.

Another great way to connect with your audience is through a Facebook business page. If you don’t already have one, add it to the top of your to-do list, as nine in 10 real estate professionals utilize the platform to attract buyers who go to the site to scope out listings.

Listing videos on YouTube are another way to show off the properties in your area. These videos can include still photos in a video slideshow format, or recorded clips showcasing interior and exterior views of a home.

Thinking outside the box is one way to get yourself in front of potential clients, but it’s just as important to continue the tried-and-true strategies that have brought you success in the past.

Whether it’s distributing real estate calendars, sports schedules, jar openers customized with your name and phone number, letter openers with your business card enclosed or pens with all your information, a well-rounded communication strategy will bring business your way for years to come.    

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