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Platinum Properties, a Keyes Family Company, has acquired Jupiter, Fla.-based Bluffs Real Estate and Investment Properties, bringing on 25 additional agents, The Keyes Company recently announced. Bluffs, which will maintain its office in Jupiter, is owned by Gail Lamborn and serves Palm Beach and Martin counties. 

“We are excited to welcome Bluffs into the Keyes family,” says Mike Pappas, CEO of The Keyes Company. “We know that the Bluffs team is filled with dedicated professionals, and we are eager to begin working alongside their experienced sales associates. This significantly strengthens our Platinum Properties brand.

“We plan to continue growing through strategic acquisitions over the rest of 2017 and beyond,” Pappas says, citing its recent acquisition of the Florida offices of Shorewood Real Estate. “Profit margins are tightening in the brokerage industry, so we’re seeing more and more consolidation of firms that do not have the size and scale to withstand the new reality. We are fortunate to have the infrastructure, technology and diversity of services to help our brokers thrive.”

For more information, please visit www.keyes.com.

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