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Luxury Portfolio International®, the luxury face of Leading Real Estate Companies of the World® (LeadingRE), is hosting the 2017 Affluence Forum this August in Chicago, Ill., the network recently announced. The two-day Forum, be held August 22-23 at The Merchandise Mart, is open to staff members at Luxury Portfolio member companies and select invited guests.

“Having The Merchandise Mart so near our Chicago office is a real opportunity to do something special,” says Paul Boomsma, president of Luxury Portfolio International. “We are excited to be joined by many luxury brands and speakers that work with the high-net worth, who will offer education on a myriad of trends in the home/shelter industry and more.”

Former CEO of Dwell Media Michela O’Connor Abrams, a noted lifestyle expert, will be on hand at the Forum to speak to the growing trend of experiencing marketing, and how brands can use it as a differentiator for their customers.​

“Luxury Portfolio is committed to providing actionable research and information for their members,” says O’Connor Abrams. “I’ve attended their annual conference and been impressed by the variety of speakers they bring together, creating a comprehensive view of the way real estate touches all aspects of our lives.”

The agenda additionally includes the latest research on the affluent consumer from YouGov and Leading Real Estate Companies of the World Chief Economist Dr. Marci Rossell, who will share an analysis of the global economic landscape. The Forum will also bring together representatives to speak about the latest trends in home technology, customization, restoration and wealth management, from companies such as Barrett’s Technology Solutions, The Lord Companies, Fraser Builders and UBS Wealth Management.​

Attendees will also have enrichment opportunities, including an architecture cruise which will showcase some of Chicago’s innovative local buildings and visits to some of The Merchandise Mart’s showrooms to view the latest in home renovation.

“We are always challenging ourselves to do something different,” Boomsma says. “This Forum will deliver real value for attendees who need to be conversant with the latest trends in luxury.”

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