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Redfin has launched in Connecticut, as well as in Asheville, N.C., the company recently announced. Richard Thomas, formerly regional manager of three CENTURY 21 offices in Connecticut, will lead operations, serving Fairfield, New Haven, Hartford, Middlesex and southern Litchfield counties.

“Given Connecticut’s population, healthy real estate market and adjacency to other thriving Redfin markets in New York and New England, we see expansive opportunities to grow the business here,” says Taylor Connolly, district manager for the Northeast at Redfin. “Entering Connecticut was a natural next step, and one we would have taken far sooner if not for state laws that prevented us from opening in Connecticut until Redfin was a publicly-traded company.”

“What attracts me the most to Redfin is how the company uses technology to make the entire home-buying and -selling experience better for consumers,” says Thomas. “Folks here will be blown away when they learn about our complete selling service for a 1 percent listing fee and see the technology that only Redfin offers—tools like Price Whisperer, which lets you test a price with potential buyers before going on the market, Deal Room, which helps you track your home sale from start to finish, and the targeted digital and social media advertising that markets your home to active buyers. It’s thrilling to be able to introduce Redfin’s modern approach, premium service and savings to Connecticut’s buyers and sellers.”

Connecticut homebuyers can now use Redfin’s website and iOS and Android app to search all the agent-listed homes for sale, receive instant updates on their smartphone the moment a new home hits the market, and book home tours with Redfin agents with the click of a button. Redfin gives part of its commission to buyers who purchase with Redfin agents.

Residents of Connecticut can sell their homes with a Redfin agent for a 1 percent listing fee, subject to a minimum of $3,000. Redfin agents provide a complete home-selling service, including pricing and staging advice, free professional photography, a 3D virtual tour and digital marketing. A Connecticut homeowner selling a $500,000 home would save $10,000 working with a Redfin agent, compared to the typical 3 percent fee.

In addition to its technology, what sets Redfin apart from other brokerages is that its agents are employees of the company who are paid a salary and earn bonuses based in part on customer satisfaction, not commissions. Customer reviews for Redfin agents are published on their online profiles.

With the arrival of Redfin come a host of technology features that benefit both website users and brokerage clients:

  1. Book It Now: Ability to instantly schedule a home tour with a Redfin agent with a single click from a browser, iPhone, iPad or Android app
  2. Redfin Estimate: A highly-accurate calculation of the market value of an individual home
  3. Redfin 3D Walkthrough: High-resolution, interactive views from every angle inside homes listed with a Redfin agent
  4. Instant Updates: Smartphone or email notifications when new homes are listed or when prices drop
  5. Tour and Offer Insights: Real-time statistics and notes from Redfin agents about thousands of homes and offers
  6. Redfin Matchmaker: Software that recommends unexpected listings to Redfin clients
  7. Deal Room: A real-time guide through the closing process, including milestones, deadlines and tasks
  8. Redfin Open Book: A resource for buyers and sellers that includes reviews of lenders, inspectors, title companies, handypeople and stagers, as well as feedback from Redfin agents

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