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Think about the goals you set one year ago and where you are today. Is this where you imagined you would be? Did your life and career unfold the way you wrote your business plan? If you worked hard and had some good luck along the way, things may have gone as expected or better than planned. But for many of us, our plans may have taken a detour, or completely derailed due to something unexpected.

Every year we’re told to create a business plan in order to make more money and reach our various goals. But more often than not, that plan is based on every single day of the upcoming year working perfectly. So, what happens when it doesn’t?

By the time January ends, we may already find ourselves behind due to real life hitting us with some unplanned events. We rationalize that with 11 months to correct our path, we have plenty of time to catch up. But that doesn’t always happen, and at the end of the year, we find we’ve fallen short of our goals.

If you view an annualized year, you may be setting yourself up for failure before you even start. In “The 12 Week Year,” authors Brian P. Moran and Michael Lennington share their tips for making this year different by focusing on executing one week at a time.

Here are a few steps to help you navigate one week at a time:

  1. Think 12 weeks instead of 12 months.
    In “The 12 Week Year,” Moran and Lennington address the challenge of why some people get more accomplished than others. They share how developing consistent execution by closing the gap of goals 365 days out to a more flexible and scalable 12-week system is the key to more productivity, and, ultimately, success.
  1. Every day of every week counts.
    Change your focus to look at shorter timeframes to inspect your progress (or lack of it). To successfully accomplish this, you must begin by readjusting your daily activities. A Daily Success Habits Tracker is one of the best tools to help you do this. Using this tracker each day to record a daily target for a specific number of calls, handwritten notes and other dollar-productive activities will help you develop incremental success habits every day.
  1. Track your time and eliminate fake work.
    Learn to focus on activities that get you in front of more people with solutions to meet their needs. For example, in your market, is there a specific age demographic that may be ready to trade down from big homes to single-level living? Target them with information, living solutions and options. And don’t just rely on new magic platforms or super systems. Pick up the phone for an hour every day and connect with people who need your services to see measurable results.
  1. Deadlines create urgency.
    Did you know that many sales agents do their best work at the end of the year? That’s because people tend to focus on the finish line and pour on the power to make their numbers once it’s in sight. Change your focus from a year-end finish line to a week-end finish line to see compounded results by this time next year.

Step out and make this year your best ever with weekly wins to cash in on big results. Visit for a free copy of the Daily Success Habits Tracker.

Murphy_Terri_60x60Terri Murphy is a communication engagement specialist, author, speaker and coach. She is the author/co-author of five books, and founder of Contact her at, or

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