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Zillow has launched its 3D Home app for for-rent and for-sale listings in Phoenix, Ariz., the company recently announced. The app provides agents, builders, homeowners and property managers the ability to capture a 3D, immersive tour of their listing from their iPhone, and publish it to their listing on Zillow and their brokerage website.

“We are so excited to get this technology out into the Phoenix market,” says Jeremy Wacksman, chief marketing officer for Zillow. “Our early tests in Scottsdale are showing listings with a Zillow 3D Home are getting more attention from home shoppers, helping sellers and agents make their listings standout. As home shopping season is about to gear up, Zillow 3D Home is a great tool to help a listing get noticed.”

“Buyers are increasingly engaging with interactive tours and videos, and we’ve been looking for an efficient way to help agents create this type of content for their listings,” says Matt Hensler, chief marketing and innovation officer at HomeSmart International, which has been testing Zillow 3D Home in its Phoenix brokerage. “Zillow 3D Home has proven to be a cost- and time-saving way for agents to accomplish this with the simple use of their iOS device. We’re pleased with the feedback we’ve seen from agents who have had success using the app and look forward to more HomeSmart agents in the region including these tours on their listings.”

The Zillow 3D Home app is a first-of-its-kind; never before have real estate professionals been able to leverage 3D technology as part of their listings for no cost and from their mobile device, according to a release from Zillow. Currently, real estate agents must buy expensive hardware and pay additional hosting fees to capture 3D listings, which puts this technology out of reach for many real estate professionals and home sellers. For buyers and renters, most of the homes they are considering won’t include a 3D tour.

The app works by capturing 360-degree panoramic photos of all the rooms in the home, which users then upload through the app. Zillow then stiches the photos together into an immersive tour in just a few hours. Users can then review the final tour from their “My 3D Home” dashboard, and edit, share and publish to their listing. Photos are all shot directly from an iPhone using the app, and a 3,000-square-foot home can be captured in about 30 minutes. The Zillow 3D Home app is the only mobile-based app that can capture 3D mobile tours all at no cost, according to the release.

The Zillow 3D Home app can be found in the App Store.

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