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Better Homes and Gardens® Real Estate has refreshed and relaunched its Beta Brokerage® initiative into the Beta BrokersSM program, a broker network online, the company recently announced. The platform allows real estate professionals to gather and employ best practices across marketing, operations, technology, business-planning and more.

“As we reflect on our core values and brand identity across the past decade, Better Homes and Gardens Real Estate has been consistently committed to sparking new conversations and challenging the status quo,” says Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. “To celebrate our brand’s exciting 10-year milestone, we’ve identified an innovative group of real estate pioneers—continuous proofs-of-concept who are taking exciting, measured risks to evolve the art and science of real estate. In return for their commitment to ingenuity, we are excited to magnify their voices across the industry for the benefit of everyone in real estate.”

By building a centralized hub that showcases ideas from trailblazers in real estate with a shared commitment to differentiation, the Beta Brokers program creates an ecosystem for professionals to network, brainstorm and learn. In addition to promoting peer-to-peer engagement, brokers have the opportunity to construct their own collaborative spheres of influence. With access to informative case studies, the program provides real estate professionals with a behind-the-scenes view into next-generation business strategies, intended to help the industry spark new interpretations of longstanding practices.

“RESF is proud to be a part of Better Homes and Gardens Real Estate’s Beta Brokers program,” says Jorge Guerra, president and CEO, RESF Real Estate in Miami, Fla. “We share BHGRE®’s commitment to collaboration, and hope that by sharing our story, we can contribute to the continued evolution of the industry. We know from experience that the richest pool of innovation and transformational ideas often comes from our colleagues and professional networks. We are proud to be a member of the Beta Brokers network of brokers to share ideas with like-minded companies, both to teach and to learn.”

The Beta Brokers program salutes the entrepreneurial spirit of these real estate brokers, and will package and share compelling content as new contributors join throughout the coming year. Better Homes and Gardens Real Estate also invites interested innovators to apply to join the growing network.

To view the case studies or to learn more about joining, visit

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