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Elm Street Technology (EST) has acquired Agentjet, Inc., a digital lead gen, marketing and technology provider for real estate, the company recently announced. The acquisition is the company’s fourth in its two-year history, and compliments its Elevate productivity suite.

“Agentjet has been providing real estate professionals with a proprietary and highly proven digital marketing program that delivers high-quality leads and clients to their real estate customers,” says Prem Luthra, president and CEO of Elm Street Technology. “We’re looking forward to offering this service to the tens of thousands of Elevate customers nationwide.”

“We’re excited to include Agentjet’s solutions in our growing portfolio of integrated technology and service offerings for real estate professionals,” says Randall Kaplan, chairman of Elm Street Technology. “Our vision to create a single platform for our customers to accomplish everything from lead generation to client retention has made great progress over the past 24 months, and we’re looking forward to adding more companies and products in the coming months.”

“Our Ann Arbor, Mich.-based Real Estate Technology team is excited to join the portfolio of Elm Street Technology companies, which is led by an incredibly experienced and respected leadership team,” says Eric Pointer, co-founder and COO of Agentjet. “As a veteran REALTOR® myself, I can tell you that the vendor landscape in the real estate vertical is incredibly fragmented and inefficient. Real estate professionals and brokerages large and small find it extremely difficult to vet technology and tools and often just end up wasting time, energy and resources. Elm Street Technology is devoted to developing or acquiring all the best-in-class technology, services and products and placing them under one roof, thereby reducing the burden and increasing the efficiency of the selection process.”

The acquisition is the latest in a series of strategic moves Elm Street Technology has made to create a portfolio of products and services that, when integrated, create a technology solution that will provide everything from lead generation to client retention services for agents, teams, brokers and more. Previously, the company acquired Listingbook, a collaboration and client servicing platform; RLS 2000 a real estate-focused social media marketing service provider; and Consolidated Knowledge, a creator of real estate technology and MLS data management solutions.

For more information, please visit www.elmstreettechnology.com.

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