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Seattle broker enlists Clareity Dashboard to help agents compete

If there was ever a place where real estate agents needed to be at the top of their game, it’s the super competitive Seattle market. “Our employment growth is off the charts, which is great for the economy, but our housing construction isn’t keeping up,” says Sam DeBord, managing broker and vice president of Strategic Growth for the area’s Coldwell Banker Danforth. “We’re adding 70,000 new residents every year in King County, while only permitting 10,000 new units. So, the lack of available and affordable homes for sale will continue to climb as long as technology companies [think Amazon, Microsoft, Facebook, Google, Apple] continue to expand their workforces here. That means higher prices, more traffic, and even more reason for real estate agents to have the tools to do business at a moment’s notice, wherever they happen to be.”

To help his agents succeed amid the frenetic market conditions, DeBord recently signed on with the Clareity® DASH!™ single sign-on dashboard solution for brokers and their agents. According to DeBord, the product is aligned with the company’s overall mission to help agents be more productive and more efficient so that they can do what they do best—work one-on-one with clients.

“Agents’ most valuable asset is time,” says DeBord. “All of our tools are designed to give them more time to focus on their clients, and/or more free time for their personal lives. The Clareity dashboard reduces friction in their daily tasks and helps increase their productivity; it keeps their most valuable tools right at their fingertips every day.”

One of the biggest efficiencies that DASH! provides is a single sign-on—no more trying to remember different usernames and passwords to access different sites. When using the dashboard, agents sign on once to access everything they need.

“As a brokerage, agent adoption of tools is always an issue,” says DeBord. “With the dashboard, all of our tools are on the same screen as our MLS tools, and that’s where agents start their day, every day.

Having an organized dashboard helps to remind agents which tools we provide as a brokerage, and they no longer have to go searching for those websites and vendors.”

In addition to the single sign-on technology, Clareity DASH! also opens up new—and more effective—communication avenues for DeBord. In the information-overload age, these features ensure the most critical messages are heard. “We can post important messages as pop-ups that every agent will see as they start their day,” says DeBord. “We can also keep our classes and events on one central calendar that we can all reference. And we can have different dashboard layouts for different groups: commercial, residential, property management, managers and staff. Each group only sees the tools they need. The customization features allow for a superior experience for everyone.”

Perhaps most importantly, Clareity DASH! helps depict what Coldwell Banker Danforth is all about as a firm. “The dashboard can act as a visual representation of our value proposition to current agents and recruits,” DeBord explains. “We describe our brokerage model as the Amazon of real estate. We supply the brand that agents and consumers trust, while focusing on digital tools for agents instead of lots of brick-and-mortar. We invest our resources in an integrated set of the best tools that are available in any location. We provide team-based management support, accessible from any office or in the field. Our agents get a seamless, modern, portable brokerage platform without the costs of the traditional brokerage’s menu of offerings. The dashboard puts all of those benefits in one location, and displays them for our agents every day.”

And having Clareity as a partner only further solidifies the value of DASH!. In fact, DeBord says he hasn’t seen anything on the market that even compares. “As a company, we needed a trusted vendor if we were going to put this much of our operation in the hands of one organization,” he explains. “With Clareity’s background as a security company, and the strength and history of its parent company, CoreLogic, we see this as a perfect fit for a long-term partner that will continue to innovate with its products.”

For more information, please visit

CORELOGIC, CLAREITY, and DASH! are trademarks of CoreLogic, Inc. and/or its subsidiaries.

Patterson_Maria_60x60Maria Patterson is RISMedia’s executive editor. Email her your real estate news ideas at For the latest real estate news and trends, bookmark