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ReferralExchange Delivers Low-Cost, High-Impact Service

Building a network of agents and clients is essential to creating a successful business in real estate. Heeran Workman, owner of Heeran’s Home Team at RE/MAX Platinum, agrees wholeheartedly—and has seen firsthand what a successful referral network can do for her business.

Having worked in the industry for 15 years, Workman began her real estate career as an investor purchasing and selling her own homes before switching her focus to REALTOR® transactions after being a former Tom Ferry business coach. Today, she works as a residential broker, and has been using ReferralExchange for over five years.

ReferralExchange is a nationwide referral network that connects agents with buyers or sellers, providing follow-up support and guaranteed payment upon closing. They also offer a resource section that educates real estate clients who may be unsure about engaging with a ReferralExchange agent and provide materials to help agents market for additional referral business.

“Someone from ReferralExchange contacted me. I didn’t respond at first because I thought they were calling all agents from a telemarketing center, but then I realized that they were personally trying to get a hold of me,” says Workman, who is glad she picked up the phone and signed up, as the referral network has significantly improved her business.

“ReferralExchange is very handy when a client moves to another city,” says Workman. “I can go through the online system and match them up with another top agent in that city.”

Industry professionals are aware that maintaining client relationships is the key to success in real estate. If a past client is looking to move outside an agent’s market area, it doesn’t mean the relationship ends there. And part of ensuring that the relationship is taken care of centers around finding a committed and successful agent to take care of that client.

This is where ReferralExchange’s data-based system comes into play by matching up consumers and agents based on individual needs and personalities. With the ability to choose from one of three top agents, the consumer always has the last say.

“I don’t have to spend time looking for a quality agent in another state,” says Workman. “ReferralExchange has already gone through the qualification process for me.”

Workman also enjoys the exclusivity that ReferralExchange provides. While the network is made up of over 20,000 licensed agents nationwide, it’s mostly limited to experienced real estate agents that have sold over $5 million in real estate or have completed 20 transactions in the past 12 months.

“It allows me to state that I’m part of a nationwide network that can refer a top agent in almost any city in the United States,” says Workman.

For more information, please visit

Dominguez_Liz_60x60_4cLiz Dominguez is RISMedia’s associate content editor. Email her your real estate news ideas at For the latest real estate news and trends, bookmark