The colorful and inviting graphics create a simple and effective way of engaging clients through a means of communication consumers increasingly use as their primary channel for communication. The National Association of REALTORS® (NAR) Real Estate in a Digital Age 2017 Report published that nine out of 10 REALTORS® contact their clients via text message. Other sources state text messaging is the most used data service in the world, and, on average, Americans send text messages twice as much as they make phone calls.
“HomeSmart has been tech-forward since its founding in 2000,” says Todd Sumney, chief industry officer at HomeSmart. “The technology and tools we build are focused on increasing agent productivity. These text messaging stickers provide a fun way for agents to connect with homebuyers and sellers throughout the transaction so that those interactions become more engaging.”
HomeSmart Stickers is a downloadable app from the App Store and Google Play that provides an emoji platform catered directly to real estate agents and their clients. Whether agents are increasing their sphere of influence or giving transaction updates to current buyers and sellers, HomeSmart Stickers offers a unique way to stay current amid the constant stream of technology.
“We wanted to create an original way for agents to communicate with their prospective and current clients,” says Matt Hensler, chief marketing and innovation officer at HomeSmart. “Like all of our productivity-enhancing technologies, we’ve made this tool available to HomeSmart agents at no cost. In fact, agents from any brokerage can readily download and use them in their next client interaction.”
For more information, please visit www.homesmart.com.
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