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ERA Real Estate has announced a new augmented reality and virtual staging technology, integrating the platform Showoff, giving luxury homebuyers the option to see what a home would look like with their own personal style, finishes and furnishings.

ERA Distinctive PropertiesSM lifestyle search engine allows users to view active listing inventory and virtually renovate properties to help them envision their perfect home. From revamping flooring, window treatments, swapping countertops, and paint colors to custom landscaping, masonry and roofing materials, ERA Distinctive Properties creates a virtual experience—both interior and exterior—in any home that resonates with the buyer’s lifestyle. The program offers more than 54 home and garden style categories with more than 10,000 individual options as well as 3D furniture and paint colors from major manufacturers, including Benjamin Moore and Sherwin Williams, for buyers to browse and apply to a listed home.

“Unlike other platforms, we have automated this process and scaled our technology across all Distinctive PropertiesSM listings to enable ERA-affiliated agents to provide highly personalized experiences in the luxury market with unique features like virtual staging, exterior design and lead generation,” says Simon Chen, president and CEO of ERA Real Estate. “ERA has always been committed to showing the best properties available, but now clients can tailor those properties to their unique lifestyles with one of the most robust programs available.”

“We are pleased to be a provider to ERA Distinctive Properties and incredibly excited about or new augmented reality and virtual staging technology’s capabilities,” says Bobbie Ayers, CEO of, Inc. “It combines the functionality of ERA’s Distinctive Properties, the marketing finesse of professional staging, the purchasing power of online retailers and the engagement of a popular fixer-upper TV show into one incredibly beautiful application. The possibilities from a marketing and differentiation standpoint are endless.”

The Distinctive Properties interactive website features large format photography, mapped with a series of hotspots which seamlessly alter design options selected by the user. From waterfront properties to homes nestled in the mountains, luxury brokers and agents can help clients customize their future home and overlay designs they can put into action after the purchase. This digital environment helps buyers more easily determine whether a home is a good fit for their lifestyles, with the option to ‘click to buy’ the products they like the most.

“When purchasing a home, it’s important that the buyer is able to visualize themselves living in the space, but sometimes a cosmetic detail can be a deal-breaker,” Chen syas. “This AR and staging technology can illustrate the full potential of a property in a few easy clicks.”

The ERA Distinctive Properties program supports the growing stable of luxury brokers and their agents affiliated with the brand. It is also a valuable way to connect agents and buyers with local vendors and contractors who can help make homebuyers’ renovation ideas come to life, and it provides additional opportunities for affiliated agents to engage with their clients throughout the homeownership lifecycle.

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