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First Team Real Estate has announced a joint partnership with Homearly Real Estate Group, formerly of Keller Williams. The group, helmed by Jay Bourgana, is known for its innovation.

“The reason that First Team Real Estate remains the No. 1 closed volume brokerage in Southern California is simple: We take pride in our commitment to client satisfaction, and as such, we’re constantly pursuing new ways to deliver value to the homebuyers and sellers who place their trust in us as we help them pursue some of life’s most important financial objectives,” says Michael Mahon, president of First Team Real Estate. “Jay Bourgana and the Homearly team have made an impressive mark on the industry by thinking outside the box in order to give clients more, and that’s why we’re so happy to welcome them to the First Team family.

“Now that we’ve joined forces, we can work together to fulfill our most important objectives—which always center on our clients and our community—in a more efficient manner,” Mahon says.

“We saw a gap in the marketplace,” says Bourgana. “While just about every real estate brokerage in today’s age leverages digital marketing, none were adapting to the digital world’s ever-changing trends, demographics and online consumer behavior. Given that 50 percent of online real estate inquiries go unanswered, we realized there was a huge opportunity to serve a new generation of home shoppers who are accustomed to instant gratification, and so we developed a 120-point home selling process that has driven property sale prices up to 18 percent higher than neighborhood averages, while empowering our agents to continually raise the bar for outstanding customer service.”

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