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Experiencing a case of low self-confidence is a part of running any business, and even those with the thickest of skin will get tripped up by it. The challenge is preventing it from letting you achieve the goals you’ve set for yourself.

One of the best ways to boost your confidence is by learning to build it up over time. This is especially important in your day-to-day business dealings. Not every negative review is a loss, not every unhappy customer means your business won’t take flight, and not every rejection is a sign that you’re not cut out for the real estate business. Here’s how you can set yourself up for success every day.

Daily wins start with daily goals. Instead of creating massive daily to-do lists, block off some time throughout your day to accomplish certain tasks. For example, if you know you need to call your leads, set aside two or three hours in the morning to focus only on that task. After lunch, you can set aside an hour or two to focus on paperwork or for following up with your transaction coordinator. Even if you were unable to accomplish all your tasks, look back on your day and recap what you’ve accomplished. This type of goal-setting will give you the confidence to come back tomorrow to finish what you’ve started.

It’s About Perspective
Changing, and sometimes challenging, your perspective can play a role in building your confidence. Start by writing and reciting daily affirmations that reaffirm who you are, what you are capable of, and what you can and will accomplish. By reading these affirmations to yourself, your perspective will change, and you’ll want to take action by facing any challenge head-on. Here are a few affirmation examples:

  • I may be changing someone’s life today, and they may be changing mine tomorrow.
  • I work with the best people in the business, and they deserve the best from me.
  • My energy will always be focused on what’s best and needed for my clients.

Challenge Self-Doubt
It’s funny how your inner voice can keep you from taking risks, so make it a habit to question that voice of self-doubt. If your inner critic is making you feel like a failure, redirect that negativity by identifying your positive strengths. Ask yourself what supporting evidence is there on why you would be considered a failure, and then acknowledge your strengths and utilize them to counteract that critical voice. Remember that you have a lot to bring to the table and these positive assets will allow you to achieve success.

Help Others
When in doubt, help someone out. This can include assisting a colleague or putting in volunteer hours at your local shelter or favorite charity. Helping others allows you to forget about the issues that are keeping you from moving forward by replacing it with a sense of fulfilment. In the end, you’ll be in a much better headspace to achieve your goal, and at the same time, you’ll feel your confidence growing two-fold.

Realty ONE Group’s coaching tools include career development, 24/7 support, and key tools that empower their real estate professionals to achieve greater success, faster. To learn more, visit

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