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NorthstarMLS is adding Southeast Minnesota REALTORS® (SEMR), the second-largest MLS in the state, and merging operations. NorthstarMLS will now be representing 19,000 real estate professionals, or an 88 percent share of professionals in the state.

“We are pleased to welcome SEMR as a shareholder,” says John Mosey, CEO of NorthstarMLS. “NorthstarMLS is implementing changes to better accommodate SEMR members’ needs, and we expect these will make our service even better for our current customers. We hope that other associations in our multi-state market region can see how committed we are about collaborating to create a more efficient marketplace for our brokers and agents, and continue to be open to further dialogue on MLS cooperation in any form.”

“Too many of our members were paying to belong to two or more MLSs to get all the listings inventory they needed to do business,” says Karen Becker, CEO of SEMR. “They had to double-input their own listings to get them into both systems. All our members will now have the most comprehensive and accurate property information for their sellers, and the most complete and up-to-date inventory for their homebuyers. We are also excited for the additional technology tools that will improve how members serve their clients.”

Matt Cohen, of Clareity Consulting, helped SEMR leadership evaluate strategic options, to research and provide recommendations for addressing concerns, to educate and collect feedback from broker participants, to engage with NorthstarMLS, and to create a communications plan which will be executed as the MLS operations merge.

For more information, please visit www.northstarmls.com.

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