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From Alexa to automated follow-ups and digital lending to online signatures, technology is touching every facet of homeownership. While being at the forefront of new trends and tools is valuable, the basics are equally important, according to new research.

When it comes to day-to-day REALTOR® tasks, there are three standout technologies: lockboxes, MLS sites and social media, according to the National Association of REALTORS® (NAR) 2018 REALTOR® Technology Survey. Sixty-four percent of the REALTORS® surveyed leverage their local MLS site, 39 percent a lockbox or smart key, and 28 percent social media.

For generating leads, social media is tops (47 percent), according to the survey, followed by the MLS (32 percent), broker site (29 percent) and listing sites (29 percent). When asked what their broker can provide technologically, agents were interested in a CRM, predictive analytics and transaction management. Additionally, 41 percent of the REALTORS® surveyed were “somewhat satisfied” with their MLS-provided technology.

The overall value? The ability for added efficiency and on-the-go work, according to the survey.

In August, NAR hosted its inaugural Innovation, Opportunity & Investment (iOi) Summit, bringing together developers, entrepreneurs, investors and REALTORS®, and centered on technology.

“During the iOi Summit, REALTORS® collaborated with leading technology firms to identify REALTOR®-friendly technology tools and resources,” says NAR CEO Bob Goldberg. “The Summit is a part of an ongoing process of creating a dynamic, competitive real estate market that will help NAR advance our members-first mission for years to come.

“The iOi Summit and the REALTOR® Technology Survey are both initiatives that help us better understand REALTORS®’ use of technology, embrace change and identify the business technology tools of the future,” Goldberg says. “Both are part of my vision as CEO, advocating for technologies that are REALTOR®-centric and ensure a competitive market for consumers throughout the real estate transaction.”

For more information, please visit www.nar.realtor. 

DeVita_Suzanne_60x60Suzanne De Vita is RISMedia’s online news editor. Email her your real estate news ideas at sdevita@rismedia.com. For the latest real estate news and trends, bookmark RISMedia.com.

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