BoxBrownie.com, the winner of this year’s Innovation, Opportunity & Investment Summit (iOi) Pitch Battle, has released a new technology set to shake up the real estate industry. Known as “Virtual Renovation,” the technology is a game changer for real estate professionals who are selling a property that’s outdated or unfinished.
“We were receiving a lot of feedback from frustrated agents who were having trouble selling properties because buyers were turned off by things like ugly wallpaper or outdated carpet,” says Melvyn Myers, co-founder of BoxBrownie.com. “They wanted an easy way to show their buyers what a property could look like if it was renovated.”
Which is exactly what BoxBrownie.com delivered on. Now, an agent can easily log on to BoxBrownie.com, upload a photo and select from a range of edits, and the photo is digitally remodeled to show what a space would look like if renovated.
“I used their Virtual Renovation product in order to give buyers a vision of what a kitchen or a bath could look like; instead of the usual ‘Change This,’ or ‘Add This,’ now, I just have to say ‘See This,’ and buyers get the idea instantly,” says Linda Michonski, an agent with Douglas Elliman Real Estate. “It’s easy, quick and gives me the results I want.”
Agents can choose from seven interior and 10 exterior edits, which can be mixed and matched to obtain their desired result. Edits include virtually painting walls from $2.40 to fitting out an entire new virtual kitchen for $56.
“We wanted to provide a service that is affordable for all agents regardless of their company size,” Myers says. “We don’t believe in subscriptions; pay-as-you-go works better for us and our clients.”
Commercial agents have welcomed the service, as well.
“We’ve helped commercial agents transform an empty space into an area such as a gym, retail shop or even an office,” says Myers. “It’s made the selling process a lot easier for agents when they can show prospective buyers what the space could potentially look like.”
BoxBrownie.com is a photo editing company providing a range of services for real estate marketing, used by real estate professionals in 44 countries. The company is part of NAR’s REach program for 2018.
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