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NAR Member Pre-Sale Opportunity Ends Friday

More than 20 domain name registrars, including GoDaddy, have signed on to sell “.realestate,” the top-level domain (TLD) launched by the National Association of REALTORS® (NAR) in partnership with Second Generation, Ltd., in September.

For a limited time, .realestate is available exclusively to members of NAR for pre-sale purchase through November 16; on November 26, it will become available to the general public. Members of NAR must have an active .realtor™ domain to participate in the pre-sale.

GoDaddy has 18 million customers and 77 million domain names worldwide.

“NAR is excited for GoDaddy and other registrars to formally recognize the international appeal of the .realestate domain when it is rolled out to the public on November 26,” says NAR CEO Bob Goldberg. “Through GoDaddy and the launch of the .realestate domain, real estate professionals and businesses will better connect with homebuyers, sellers, investors and owners.

“From day one as NAR’s CEO, my goal has been to leverage new technologies to ensure REALTORS® and real estate professionals market their businesses in the most innovative and effective ways possible,” Goldberg says.

“The real estate industry is always striving to innovate, and domain name extensions are no exception,” says Second Generation President Matthew Embrescia. “Second Generation has been a part of the first wave of new top-level domains for many years, and applauds NAR’s stewardship of .realestate for the benefit of their members and the real estate industry at large.

“As the member pre-sale comes to a close and we get ready to launch .realestate to the public, we’re excited to see how real estate entities and professionals utilize the domain to creatively market their businesses,” Embrescia says.

NAR and Second Generation also collaborated on the launch of .realtor, rolled out in 2014.

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