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It’s no secret that the 21st century has been one rapid journey through technological advances across all industries and sectors. The real estate industry hasn’t been exempt from these changes, and has left brokers and agents wondering what real estate technology means for the status quo and the future.

There are a number of reasons why the real estate industry has to carefully innovate without losing its human touch; after all, this industry is founded on relationships. 

One Platform Saves Time and Money
We’ve estimated that only 50 percent (!) of a real estate agent’s time is used to generate sales and new business. For many brokerages and teams, this valuable time is lost to preventable oversights—causing many to turn to technology to better their processes. A single integrated real estate platform is the perfect solution to help you and your team focus more on dollar-productive activities. When properly implemented, platforms like Propertybase, which includes a real estate CRM, websites, back-office with transaction management, and more, bring real estate brokerages, teams and agents to their fullest potential.

Workflows, Not Workloads
The right platform has useful tools that make real, visible impact by creating the path of least resistance towards the perfect sale. Utilize automation tools with mass emailing, drip campaigns, etc., to ensure your agents stay top-of-mind with clients. When the time comes, managing transaction documents and data are crucial to most real estate professionals. From listings and contracts to document routing and sharing, a single platform that can handle these transaction management tasks ensures you have the workflows in place to reduce the amount of work for all parties involved in the buying or selling process.

Everyone Will Be on the Same Page
When you have a brokerage or team of agents disconnected across multiple types of software—or, heaven forbid, spreadsheets—you’re bound to end up with communication issues. Wouldn’t it be easier for everyone to be able to use one tool for measuring successes? One place for sharing office news, submitting paperwork, calculating commissions, tracking progress, and storing valuable client information creates a more productive and collaborative culture.

The truth is, disconnectivity in real estate, whether paper trails or multiple software, is holding your team back. Without a centralized platform in place, the probability for successful growth becomes less and less. The time is now to foster collaboration and provide a 360-degree view of your business’ day-to-day activities by giving BackAgent by Propertybase a look.

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