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Buyers will now be able to connect with a REALTOR® through realtor.com® by texting, according to an announcement by the Move, Inc.-operated website.

Consumers can now use SMS to indicate their interest in a property to a realtor.com® representative, who will then match and connect them to a real estate professional on the phone.

Here’s how it works: When a buyer is on a listing page, he or she can indicate an interest in the property by tapping “Text” (located beside “Email Agent”). They will then connect to a realtor.com representative, who will ask them about their availability for a call in order to evaluate their needs. After gathering information, the consumer will be paired with a REALTOR®.

According to the portal, the feature is the first of its kind. It is available on the realtor.com iOS app and mobile web, with accessibility in the Android app to come.

“We believe that real estate professionals play a vital role in the homebuyer’s journey, and with 78 percent of realtor.com users searching for homes on a mobile device, sending a text message to connect with a professional is a simple, effective extension of the consumer’s existing mobile shopping experience,” says Chung Meng Cheong, chief product officer at realtor.com. “Our new text message feature helps facilitate a more natural and rapid connection between prospective homebuyers and real estate professionals, which will expedite the consumer’s home-buying journey.”

For more information, please visit www.realtor.com.  

Suzanne De Vita is RISMedia’s online news editor. Email her your real estate news ideas at sdevita@rismedia.com. For the latest real estate news and trends, bookmark RISMedia.com.

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