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Atlanta brokerage unleashes the power Zillow Group’s Bridge Interactive Listing Input tool

Village Realty, based in Atlanta, Ga., is a team of neighborhood experts that firm COO Jenna Rozenblat says is reshaping the way real estate works.

“We empower our agents to do better through superior support and digital marketing leadership for their clients and for themselves,” she says. “Real estate technology has changed, almost overnight, and it’s leaving a lot of great agents behind. We believe the right technology can build better agents through training, hands-on integration and above and beyond support.”

That’s why Village Realty began utilizing Bridge Interactive’s Listing Input tool this past July.

“Previously, agents either relied on the brokerage support team to input their listings or had to come into the office to use a hardware solution,” says Rozenblat. “We needed a solution that would allow agents to input listings remotely and that would seamlessly send listings to both MLS systems in our area.”

The firm has found that Bridge Interactive’s Listing Input tool allows agents unprecedented control over their listing input while leaving freedom in their schedules.

“Agents are no longer tied to the physical office, dependent on support staff or forced to log in to multiple systems for their dual-entry listing input,” says Rozenblat. “The seamless process Bridge creates empowers agents to complete the process on their own, freeing up support team members to focus on other initiatives.”

One of the most important features of the Listing Input tool is its ability to upload full-resolution photos of all sizes, which the Bridge tool automatically resizes before sending to the MLS or MLSs. A true game changer for Rozenblat and her team, this saves agents precious time as they no longer have to use photo editing software to create a listing. In addition to being a huge benefit to agents across the board, this feature is relevant to today’s consumers who expect a lot of photos when shopping online.

“In the past, input systems only allowed compressed photo files, but Bridge has allowed our agents to upload crisp, clear photos to show off their listing in the best possible light,” says Rozenblat.

But that’s not the only way the Listing Input tool benefits agents. In fact, Rozenblat notes that it’s also a major time-saver.

“The single sign-on point for dual entry and photo input, located right in their MLS navigation bar, saves our agents invaluable time,” says Rozenblat. “The collaboration features, which let you work with admins, team members and photographers in app, have been a huge asset to our teams and their admins. Pulling information about the property from previous MLS numbers, tax IDs, etc., saves agents so much time and allows them to provide accurate information as quickly as possible.”

After the decision was first made to use Bridge Interactive’s Listing Input tool, onboarding and implementing the listing creation tool across the brokerage for more than 120 agents was seamless. Even more impressive is the top-notch support Rozenblat and her team have received along the way.

“Questions are answered quickly and thoroughly, and the online help center is user-friendly and easy to navigate,” says Rozenblat. “Bridge is an ideal product for any agent looking to save time and any brokerage looking to provide valuable technology to their agents. As a tech-focused brokerage, any product we provide for agents must have a beautiful interface and be simple to use—both of which Bridge does in spades.”

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Keith Loria is a contributing editor to RISMedia. 

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