The new year is right around the corner, and now is the time for real estate professionals to start looking for ideas on how to beef up business in 2019. Here are five strategies you can implement now to help boost business in the new year.
Remind vs. Sell
“Remind people you’re a REALTOR® without seeming pushy, desperate or exhausting them with sales pitches,” says Texas REALTOR® Rae Dolan. “When they need a REALTOR®’s services, they automatically think of you, because you’re active, continuing your education and helping people achieve their homeownership needs and dreams.”
To do this, Dolan says, you must give people a behind-the-scenes look at your day-to-day. Dolan offers the following suggestions:
- Touring new construction? Show people photos from model kitchens and ask which they like best.
- Attending a training lunch? Share a photo and an interesting tip you learned.
- Sold a home? Congratulate your clients with a closing photo and share their journey and how you helped them.
Ask for Referrals
Lindsay Bolton of New York’s Finger Lakes Premier Properties suggests timely marketing.
“This time of year, we generally send out holiday cards,” says Bolton. “Thank your clients for their business and never be shy to ask for referrals.”
“There’s a saying: When it comes to exercising…you should never miss a Monday, as it sets the tone for the rest of the week,” says Dolan. “Business goals are similar—starting out the year right sets the tone and expectations for the rest of your year and helps kick your momentum off.”
“Many people set goals but don’t know how to execute,” says New York and Maine broker Christopher Pagli. He recommends “setting small, manageable goals and checking in with yourself at the end of every month to see how you are doing.”
Develop an Expertise
Tennessee real estate agent Avery Carl swears by a concept she refers to as “niche down.”
“Whether you are an expert in one neighborhood, an expert on first-time homebuyers or an investment expert, consumers want to work with an expert—be that person,” says Carl.
“More agents are getting licensed by the day; the days of advertising, ‘Call me for all your home-buying and -selling needs’ are gone,” she says. “Niche down, be an expert and set yourself apart, and the clients will line up to work with you.”
If you have any questions or would like more information on how the Quicken Loans® Agent Relations team can help you grow your business, call (866) 718-9842 or email AgentRelations@QuickenLoans.com. You can also visit RealEstate.QuickenLoans.com.
Krystal Miller lives, works, and plays in the Detroit area and loves covering a variety of topics. She started her writing career in broadcast news and made the move to marketing copywriter in 2012. When she’s not writing, you can find her cruising around town on the back of a Harley or enjoying some quality time with her family in Northern Michigan.
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