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Real estate is a competitive business. In many parts of the country, homebuyers and sellers have lots of options when it comes to choosing a real estate professional. How can you make your service stand out in such a competitive landscape? Here are some ideas:

Market yourself wisely. Feature your experience, accomplishments and professional strengths, as well as any awards or recognition that you’ve achieved, in your marketing materials. If you specialize in a niche segment, such as corporate relocations, first-time homebuyers, or in a particular market, be sure to include that information, too. Be sure to describe what you do to deliver service excellence to your clients. Keep your marketing materials updated, and consider using testimonials from former clients who can speak personally to the level of service you provide.

Be a consistent communicator. Good communication skills require diligent practice. One of the best ways to serve clients well is to show them that they are a priority by returning calls and messages as soon as possible. It’s also important to remember that listening is a critical component of communication. Always give clients your undivided attention, and make sure they know that you’ve heard their goals and desires, as well as any fears and frustrations.

Position yourself as the expert that you are. When clients choose an agent, they are looking for someone with expertise to guide them. Encourage them to ask questions at every step of the transaction, and be ready to provide accurate answers. Stay up-to-date on industry news and trends, as well as local and community happenings.

Build relationships by connecting. While it’s always important to be professional, it’s also important to find ways to connect with clients on a personal level.  Find out more than what kind of house they want and get to know them as individuals and as friends. By sharing information about yourself, too, you’ll find that you’ve laid the foundation for a lasting relationship.

Remember the value of face time. In today’s digital world, it’s easy to rely on texting, emailing and messaging for communication. While those platforms may be efficient methods, there’s no replacement for face-to-face meetings and interactions. When clients see you in person, they’ll feel that they are important to you.

Differentiate your service. Make your service stand out from that provided by other agents. One of the best ways to distinguish your service is to include a home warranty as part of the concierge service model that you provide. An American Home Shield® Home Warranty can add unique service value, which can help build the kind of long-term client relationships that garner referrals and repeat business. Your AHS® Account Executive has other strategies and ideas to help you deliver service excellence, build client relationships and develop marketing tools. To find out more, contact your local AHS Account Executive today at