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RE/MAX Alliance has announced the launch of a new platform providing its sales professionals and their customers with unprecedented insight into real-time buyer demand in their marketplace. Powered by data analytics and marketing company Buyside, the platform aggregates buyer activity across major real estate search portals, brokerage websites, showing applications and more, helping identify prospective buyers for a specific home.

“We’re committed to providing best-in-class technology tools to our agents and the customers they serve,” says Chad Ochsner, broker/owner of RE/MAX Alliance. “Buyside brings us powerful insights about what’s happening in the marketplace and allows us to more effectively bring buyers and sellers together.”

Buyside is now live on RE/MAX Alliance’s brokerage website, www.HomesinColorado.com, providing prospective sellers access to multiple valuations for their home and a buyer demand heatmap, as well as a list of “Featured Buyers” who are actively searching for a similar property. The data-driven platform from Buyside will drive additional listing opportunities for the brokerage and help facilitate faster, more efficient transactions, giving RE/MAX Alliance’s 800-plus sales professionals a significant competitive advantage.

“We’re excited to partner with RE/MAX Alliance, a true leader in the industry” says Charles Williams IV, founder and CEO of Buyside. “Our partnership provides their sales professionals access to valuable insights about buyer demand in the market and an innovative new way to best serve their customers.”

Buyside’s core products include Home Valuation Sites which allow homeowners to understand the approximate value of their home using multiple automated valuations, including the Zestimate by Zillow Group, as well as insight into the real-time buyer demand in their market; and a Buyer Market Analysis report, which helps listing agents navigate pricing scenarios with prospective sellers while showcasing a list of matching buyers available for the home. Lastly, the back-end matching platform from Buyside intelligently connects listing agents with buyer’s agents who are a match for the property, ensuring more targeting marketing of the home and a quicker sale.

For more information, please visit getbuyside.com.

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