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Share This Post Now! An Advantageous Investment for Real Estate Professionals Looking to Stand Out

Sue Anne Cobb, owner/principal broker at Five Star Real Estate Services LLC, with offices in Millington and Jackson, Tenn., is committed to helping folks buy and sell real estate. She also plays a critical role when it comes to ensuring that everybody has access to the home of their dreams.

To that end, in 2015, Cobb celebrated her service on the Fair Housing Committee in nearby Jackson by taking on a leadership position as chairperson. Having served on the board of her regional association of REALTORS®, in addition to the Professional Standards and Education committees of the Memphis-area REALTORS® Political Action Committee (RPAC), Cobb remains active with the nonpartisan organization that supports community building, property rights, growth management and the environment.

Nearly 20 years ago, Cobb launched her very first website with a company that would later become part of the system. More recently, after an unsatisfying experience with another web host, Cobb became a client—and she hasn’t looked back since.

While Cobb’s web presence evolved along with the expanding technology and innovations made available to Five Star Real Estate Services LLC, she also found that becoming a Preferred Listing and City Sponsor client were advantageous investments.

“I’ll probably stay with until I retire,” says Cobb, who can’t say enough about the company’s City Sponsor Ads program, which proved to be particularly helpful when she opened her new office outside of Memphis two short years ago.

“I live here in Millington, and while I eat, shop and go to church here, it’s been hard to break in with REALTORS® that have been here for 20, 30 or 40 years, so I’m trying new things,” she says. “If I’m going to be working here until I retire, it’s not going to be about making a million dollars; it’s going to be about providing great customer service.”

But to give great service, you must have great clients, according to Cobb.

“And that’s what delivers to me,” says Cobb, who points to the tech provider as being the best in the business. “In addition to being a City Sponsor for Millington,’s Preferred Listing service is also generating leads for me from my website.”

While Cobb doesn’t consider herself to be a tech-savvy individual, takes the challenge out of the equation.

“They make it easy for me to go in and make changes to my website, and their tech support is awesome. They’ve also added a lot of features since I’ve been with them, so now I have the ability to coordinate my social network presence with,” says Cobb. “Facebook is huge in our markets down here, and I love the fact that when someone goes to check a listing on my company Facebook page, it clicks them through right to my site.”

But it doesn’t end there. In fact, listings are easy to update, as well.

“When a price changes or a listing updates on my local MLS, they automatically update on my website. And for somebody who’s not tech-savvy or a broker/owner, who doesn’t have time to manually do all this, is the best vendor out there,” says Cobb.

“They operate on the same values as I do,” concludes Cobb. “They do what they say they’re going to do, and for me, that’s huge.”

For more information, please visit 

John Voket is a contributing editor to RISMedia.