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While it’s true that a social media marketing strategy is more of a long game than a short one, there’s plenty you can do even in the span of some free weekend time to elevate your online profiles and start building business. Here are a few tips to get you started:

Boost those followers. You’ve been busy—we understand. So, take some time now to go through your list of past clients. Reach out and let them know that you’ve got some great resources you’d like to share via social. This is a great opportunity to make up for lost time and accrue those social followers that you already have a real-life relationship with. It will make it much easier when it comes to improving your follow-up game—social media profiles are a great way to get background information that you can base future conversations on. Take the following interaction, for example…

“Congratulations on the recent puppy! How’s your yard working for getting rid of his high energy? I just spotted a listing that has the perfect-sized and fenced-in backyard for a dog to run around in. Interested?”

Giveaways galore! Everyone loves free stuff. Over the weekend, set up an easy, no-stress contest that promotes interaction on your social pages and keeps you top of mind with consumers and previous clients. You don’t have to give out anything crazy expensive, either—a gift card to a local restaurant or a smart speaker are great examples of attractive prizes that will get you more likes, shares and comments. Remember, however, that you can’t outright reimburse consumers for referrals, so make sure your contest is approved by your brokerage and abides by real estate law.

Go on a social spree. While most say that scrolling through social media isn’t productive, the same can’t be said for professionals using it to network and build fruitful relationships. Visit the pages of other agents and of your current followers, and participate. You can’t expect people to comment on or like your posts without any reciprocation, so go ahead and get involved in online discussions with your sphere. Like others’ posts and even share those that are relevant to your own page. You’ll come to find that the more you involve yourself in others’ social interactions, the more they are willing to be involved in yours.

While there are many aspects of social media marketing that you can set and forget, when you have some down time, you can truly improve your online strategy by getting more involved and reminding your connections of who you are and the value you offer.

Liz Dominguez is RISMedia’s senior online editor. Email her your real estate news ideas at